Rhyno Hu
September 8, 2025
5 min
Rhyno Hu
September 8, 2025
5 min
AI videos and images are changing the way brands tell stories, market products and connect with audiences. Back in 2024, most of these tools were still in their experimental stage, with creators pushing their limits. By 2025, it's obvious that AI video creation and image generation are faster, smarter and more suited to marketing needs.
The difference between AI one year ago and now shows just how much progress has been made. In 2024, AI tools had a hard time looking realistic and needed a lot of editing. By 2025, they'll be making clips in seconds, producing top-notch images, and adapting seamlessly to your brand identity. This article looks at the differences between AI video creation trends for 2024 and 2025, explains the role of AI in brand storytelling, and predicts where AI visuals are heading.
AI videos are short, flexible, and highly customizable. Their main feature is automation. A creator can write a simple prompt, and the AI generates video clips that match the request. In 2025, AI videos often last 5 to 10 seconds, reflecting the rise of micro-content on TikTok, Instagram Reels, and YouTube Shorts. They also include random morphing, glitches, and sluggish effects that give them a viral, surreal feel. Another key feature is ChatGPT-level prompting, where AI understands natural instructions and produces the intended result without trial and error.
key features and benefits:
Generation from prompts: AI can generate a complete video, including scenes, characters, and voiceovers, from a simple text or image prompt.
Automation and speed: AI tools can automate time-consuming tasks like editing, color correction, and sound syncing, allowing for the creation of high-quality videos in minutes instead of days or weeks.
Scalability and cost-effectiveness: The technology minimizes the need for a full production crew and equipment, making it possible to produce a high volume of video content for a fraction of the traditional cost.
Customization and personalization: AI can easily generate multiple versions of a video, tailoring content for different audiences, languages, or platforms.() This includes features like generating AI avatars, voice cloning, and multilingual support.
Advanced editing and effects: AI can enhance existing footage by automating tasks like motion tracking, removing background noise, and even changing elements within a scene, such as lighting, weather, or objects.
AI images provide instant, on-brand visuals. The main feature is speed and accuracy. Instead of hiring photographers or spending weeks on design, brands can create thousands of variations in minutes. In 2025, AI images support custom resolutions, frame rates, and styles, making them suitable for ads, product launches, and tutorials. Unlike 2024, when outputs were inconsistent, AI images now deliver high-quality, aligned results with minimal editing.
key features and benefits:
Generate from a prompt: You can type a description like "a photo of a cat wearing a spacesuit, floating in front of Saturn" and the AI will create a unique image that visually represents that concept.
Combine concepts: AI models are trained on vast datasets of images and their descriptions, allowing them to understand and combine different concepts in novel ways. This enables them to generate images of things that don't exist, like a "cyborg knight riding a dragon in a cyberpunk city."
Apply styles: You can include artistic styles in your prompt (e.g., "in the style of Van Gogh," "digital painting," or "3D render") to guide the AI in creating an image with a specific aesthetic.
Edit and augment existing images: Beyond creating from scratch, these AI tools can also be used to add, remove, or change elements within an existing image, which is a feature often seen in tools like Adobe's Generative Fill.
In 2024, AI video tools were in a testing phase. Creators experimented with text-to-video platforms, but the results were inconsistent. Resolution was often low, motion looked unrealistic, and storytelling required manual refinement. Brands mainly used AI for explainer videos, product animations, and ad prototypes. The technology was useful but not yet central to marketing strategies.
AI images were more advanced than AI videos in 2024, but they still required heavy post-production. Tools like Stable Diffusion and MidJourney produced stunning images, yet creators often generated thousands of pictures just to find a few usable ones. Time and cost were still high. Many brands used AI images as concept art, ad mockups, or mood boards, but not as final polished content.
By 2025, the picture has changed. Experts predict five major AI video trends:
Custom AI models on multimodal tools – Businesses now train AI systems on their brand assets. This ensures videos are consistent, fast to generate, and always on-brand. Tools like Google Veo2, Runway Gen-4, and ComfyUI are leading the shift.
AI avatars and synthetic influencers – Digital characters now serve as brand ambassadors, explainer hosts, or even customer support guides. These AI personas are designed with personality and emotional depth, making them more relatable than generic avatars.
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Using static imagery to create moving content – Brands transform still images into videos. A product photo becomes an animated explainer, or a campaign poster morphs into a motion ad. This reduces costs and speeds up campaign rollouts.
Homogenization of creative assets – The risk in 2025 is that everything looks the same. Overuse of AI templates and styles can lead to generic outputs. Standing out requires creative direction and brand-specific training.
SEO for video cultivation – Search engines are learning to “watch” and interpret video content directly. Instead of optimizing only metadata, brands must ensure their video narratives are engaging and high quality.
AI images are now a central part of brand content. Unilever is one of the companies that has started using AI to create visuals instead of doing traditional photo shoots. This means they can save time and money while keeping the same look. AI platforms let brands reuse old assets, create new regional variations, and scale up image production around the world. Things are a lot more in sync with image outputs now, all thanks to custom-trained models. This is a big step up from what we had in 2024!
2024: Experimental, limited realism, longer clips, heavy editing needed.
2025: Ultra-short 5–10s clips, glitchy aesthetics, easy generation, custom resolution, realistic motion, strategic use of avatars.
2024: High experimentation, large volume required for quality, expensive editing.
2025: Fast, accurate, scalable, widely used in advertising, eCommerce, and tutorials.
The difference is clear: 2024 was about learning; 2025 is about execution and scale.
AI is transforming how brands connect with audiences. In 2025, AI in video marketing is no longer optional. Over 62% of businesses use video, and 98% find it effective. With AI, video campaigns are faster, cheaper, and more engaging.
AI avatars, as branded characters – Companies create mascots that can speak, explain, and engage with customers.
Personalized video ads – AI generates tailored content for specific regions, languages, or demographics.
Fast campaign launches – A full product demo can now be produced in days instead of weeks.
In 2025, the most popular AI videos are short, surreal clips. TikTok and YouTube are filled with 5–10 second AI-generated clips with morphing effects and odd movements. These trends may seem weird, but they go viral because they capture attention quickly.
AI search engines are changing how users find product demos and tutorials. Instead of relying on titles or metadata, algorithms now analyze the content inside videos. This means:
A video tutorial must be clear, accurate, and engaging to rank.
AI-powered search prioritizes storytelling quality over keyword stuffing.
Product demos will be indexed based on their ability to explain, inform, and engage.
For businesses, this means creating AI video tutorials that are direct, simple, and user-focused will improve visibility in search results.
Videos will get even shorter, focusing on instant impact.
Morphing, glitch, and surreal effects will dominate.
More brands will adopt AI avatars for marketing.
SEO will continue shifting toward evaluating video content itself, not just metadata.
More companies will replace product photography with AI.
Consistency and scalability will define successful campaigns.
Brands will rely on custom AI models to maintain unique visual identities.
The biggest prediction: human touch will remain essential. AI tools provide speed and scale, but originality, creativity, and storytelling still depend on human direction.
The comparison of AI videos and images 2024 vs 2025 shows a dramatic transformation. In 2024, tools were new and experimental. By 2025, they are mainstream, accessible, and reshaping how businesses create content.
AI videos 2025: Short, fast, glitchy, avatar-driven, and SEO-integrated.
AI images 2025: Fast, scalable, consistent, and widely used in advertising.
For marketers, the key is to embrace these tools strategically. Use custom AI models, focus on storytelling, and avoid generic outputs. Those who adapt will lead in video marketing, product demos, and brand storytelling. Those who ignore the change risk falling behind.
👉 Ready to stay ahead of these trends? VeeSpark is your All-in-One AI Creative Studio. With all AI models in one platform and a unified credit system, VeeSpark gives you the fastest way to create AI images, AI videos, and storyboards. Start creating smarter, faster, and more efficiently—without switching tools or losing consistency.
1. What are the most popular AI videos in 2025? The most popular AI videos in 2025 are 5–10 second clips with glitchy, surreal effects, trending across TikTok, Instagram, and YouTube Shorts.
2. How will AI change video marketing in 2025? AI will make video marketing faster, cheaper, and more personalized. Brands will use avatars, custom AI models, and short-form clips to engage audiences.
3. What is the difference between AI videos in 2024 and 2025? In 2024, AI videos were experimental and inconsistent. In 2025, they are scalable, realistic, and essential for marketing.
4. How are brands using AI images in 2025? Brands use AI images to replace product photography, scale global ad campaigns, and maintain consistent brand visuals.
5. What is the impact of AI search on product demos? AI search engines analyze video content directly, ranking tutorials and demos based on clarity, quality, and engagement.
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